11 Ways to Grow Your Business with Podcasts

In the last decade, podcasting has gone from esoteric to a main stream media channel.
I've personally discovered just how powerful this medium is from my own podcast and now I'd like to share with you some of the secrets for getting your own podcast up and running.
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11 Ways to Grow Your Business with Podcasts ebook cover
11 Ways to Grow Your Business with Podcasts ebook cover

11 Ways to Grow Your Business with Podcasts

In the last decade, podcasting has gone from a niche medium to a mainstream media channel for businesses to communicate with their audience.
I've personally discovered just how powerful this medium can be from my own podcast. Yet the question I most often get asked is  “What is the ROI from podcasting”. Through this book I share key strategies and techniques to help you leverage this channel   to grow your business.
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Here's what you will find inside this ebook:

Within this ebook is a collection of key strategies that has helped me to grow my business through  podcasting, and some techniques to help you to do the same. The purpose behind this book is to lift the veil on what is possible with podcasting to help you grow your business. We'll cover everything from your content strategy to employee engagement. Enjoy.

Here's what people are saying about this ebook...

"Rohit’s one of the tech industry’s best podcasters, and this book steps you through everything he’s learned from building his own successful podcast series to help inspire you, direct your strategy and get your podcast into people’s ears and brains."
Alan Jones
Digital Product Manager, Origin Energy
"Podcasts are still quite a new form of content, so it’s helpful to have a guide that so clearly outlines their value proposition. After reading this, I’m convinced every business worth its salt should invest in podcasting."
Sophie Thomas
Communications Coordinator, University of Melbourne
"With a high quality guest list featuring people like Patrick Llewellyn (CEO of 99 Designs), Tony Wu (Co-founder of Weploy), Ainslie Williams (Co-founder of Qualie), and so many more, Rohit Bhargava's ebook is a great glimpse into the secret sauce of how he continues to build such an incredible podcast."
Dustin Elliott
Senior Business Consultant, Wyzed
"This book is surprising, not just in that it's a quick read that is eye opening, but also in that it wastes no time in getting to the kernel of each theme. The themes are well chosen, for being questions that we all encounter when approaching a market. Rohit succinctly summarises both causal and correlative connections between content and traffic growth, using the medium of podcasts. Clearly, written by a practitioner, and hence valuable!"
Zubin Pratap
Founder, Whooshka.me
"You really inspired me to go on a podcast journey myself to find my own tribe and my own voice. It is interesting that you point out that an organisation's brand is shaped by the media and can have limited control over what people perceive, yet podcasting is a great way to help take back this lack control.
In a nutshell, your eBook has taught me that having a podcast for the business puts us back in the steering wheel of your brand."
Li Si Wong
Head of Job Title
"Rohit is a great communicator and has generously shared his knowledge with us. I’ve learnt several good reason to utilise podcasting as part of my marketing arsenal. One of the differentiators we startups must have is a passion for our products and services which transcends the existing players, what better way to showcase this passion than through a podcast?"
Alan Wong
Founder and Managing Director, Neater Energy
"Rohit is an incredible presence within the Australian tech/ startup ecosystem- savvy with the content he produces, but also with a fantastic generosity to help enable the next generation of startups and creators simply get started.
This resource is but one example of the value he generates consistently- it’s no accident therefore that he is held in a super high regard creating high value for all he interacts with."
Garry Williams
Creative Producer of Innovation, Science Gallery Melbourne
"This e-book is a clear and compelling exposition as to why you should start a great podcast today. It also takes the time to explain the business case for doing so in an articulate and well reasoned manner- well done Rohit and Startup Playbook!"
Mike Davis
Managing Director, Purposeful
"You really inspired me to go on a podcast journey myself to find my own tribe and my own voice. It is interesting that you point out that an organisation's brand is shaped by the media and can have limited control over what people perceive, yet podcasting is a great way to help take back this lack control.
In a nutshell, your eBook has taught me that having a podcast for the business puts us back in the steering wheel of your brand."
Li Si Wong
Digital Product Manager, Origin Energy
"Rohit’s one of the tech industry’s best podcasters, and this book steps you through everything he’s learned from building his own successful podcast series to help inspire you, direct your strategy and get your podcast into people’s ears and brains."
Alan Jones
General Partner, M8 Ventures
"With a high quality guest list featuring people like Patrick Llewellyn (CEO of 99 Designs), Tony Wu (Co-founder of Weploy), Ainslie Williams (Co-founder of Qualie), and so many more, Rohit Bhargava's ebook is a great glimpse into the secret sauce of how he continues to build such an incredible podcast."
Dustin Elliott
Senior Business Consultant, Wyzed
"This book is surprising, not just in that it's a quick read that is eye opening, but also in that it wastes no time in getting to the kernel of each theme. The themes are well chosen, for being questions that we all encounter when approaching a market. Rohit succinctly summarises both causal and correlative connections between content and traffic growth, using the medium of podcasts. Clearly, written by a practitioner, and hence valuable!"
Zubin Pratap
Founder, Whooshka.me
"Podcasts are still quite a new form of content, so it’s helpful to have a guide that so clearly outlines their value proposition. After reading this, I’m convinced every business worth its salt should invest in podcasting."
Sophie Thomas
Communications Coordinator, University of Melbourne
"Rohit is a great communicator and has generously shared his knowledge with us. I’ve learnt several good reason to utilise podcasting as part of my marketing arsenal. One of the differentiators we startups must have is a passion for our products and services which transcends the existing players, what better way to showcase this passion than through a podcast?"
Alan Wong
Founder and Managing Director, Neater Energy
"Rohit is an incredible presence within the Australian tech/ startup ecosystem- savvy with the content he produces, but also with a fantastic generosity to help enable the next generation of startups and creators simply get started.
This resource is but one example of the value he generates consistently- it’s no accident therefore that he is held in a super high regard creating high value for all he interacts with."
Garry Williams
Creative Producer of Innovation, Science Gallery Melbourne
"This e-book is a clear and compelling exposition as to why you should start a great podcast today. It also takes the time to explain the business case for doing so in an articulate and well reasoned manner- well done Rohit and Startup Playbook!"
Mike Davis
Managing Director, Purposeful

About the author

Rohit Bhargava
AUTHOR & DIRECTOR OF PLAYBOOK MEDIA

I’m Rohit. I have been hosting my podcast, The Startup Playbook, over the last 2.5 years  and have published over 100 podcasts episodes across all my podcast series.
3 days after launching The Startup Playbook podcast it hit #3 on iTunes for it’s category. Over the last few years, I've had the pleasure of interviewing some of the leading entrepreneurs and investors in the world including Gary Swart (CEO of oDesk/Upwork), Jason Calacanis (Angel investor - Uber), Holly Liu (co-founder of Kabam - $1B exit), Patrick Llewellyn (the CEO of 99Designs) and many more.
Podcasting has had a major influence on my professional and personal career and now I want to provide others with the same opportunity to discover the incredible benefits I've been fortunate enough to receive.

A bit about the contributors

Amelia Zimmerman
RESEARCHER & EDITOR

As the former Head of Growth at one of Melbourne’s large VC funds, Amelia knows a thing or two about how to make companies grow.
One thing she's certain about is that the key to long term sustainable growth and genuine audience building is superior and always fresh content— podcasting.

Liam Hänel
DESIGNER

Liam is a designer of over 8 years and has founded a number of startups in his time. But one thing he's found remains consistently true—building a loyal community is the most important thing.
This man also knows a thing or two about going viral and the importance of having incredible content to be able to launch you to the moon!

GET STARTED WITH YOUR OWN PODCAST

Completely free, download now.

There comes a time when you need a little nudge to start something great. This is that nudge to get you started with podcasting. Enter your email address and we'll send you a link to download the book.

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