We are Playbook Media.

We help brands tell winning stories through podcasting, video, and the written word.
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We started as a digital marketing agency, helping businesses grow. It didn’t take long to discover the real key to growth: telling the right story. Today, we use video, podcasts and the written word to build communities and drive serious growth. We’re designers, podcasters, marketers, analysts and founders. We’ve worked with names like Pwc, Cisco, Better Health Victoria and more.

Let’s find your story →

We launched a podcast and got it to number #3 on iTunes

Upon launching The Startup Playbook, we managed to get it to number #3 on iTunes for the business and entreprenuership category within 72 hours.

We’ve been featured in

What we do:

It takes work to tell a story that sells, but we’ve got you covered from concept to conversion. Here’s what working with Playbook Media looks like:

1—Learn about you

We sit down with your team for a discovery session. This is where you tell us what story you want to tell, and who you want to hear it.

2—Strategy

Once we’ve gotten to know you, we put together a comprehensive content strategy tailored to meet your ideal outcomes.

3—Primary Production

We take care of every inch of production—from concept creation and selecting hosts, to scripting, audiography, videography, editing, and special effects.

4—Content Stack

We slice and dice your primary content into hundreds of assets for your content marketing machine, including short video clips, audio snippets, social graphics, and blog posts.

5—Distribution

We don’t just stop at creation. Our team of digital marketers launch your content across paid and organic channels, so it reaches the people you want to speak to, for the best price possible.

How we’ve helped companies like yours

With emergency wards overflowing all over the state, Better Care Victoria and NDHS needed a way to educate the public on better healthcare practices and getting the right treatment.

Brief—Reduce foot traffic in hospital emergency departments for non-life-threatening injuries and ailments in the Goulburn Valley region.

40%

reduction in emergency ward traffic (compared with last 3 years)

4.4x

boost in online engagement and health awareness

Accounting software for sole traders.

40%

reduction in Cost Per Acquisition

63%

increase in overall signups per month

PwC internal venture.

10x

reduction in Cost Per Click

26%

increase in lead volume

Boutique ecommerce fashion label.

$17k

return on every $1 spent on Facebook Ads

17x

return on every $1 spent on Facebook Ads

Meet the team

We founded Playbook Media in 2017 as a way to help guests and listeners of Rohit’s podcast with growth and marketing. Today, we focus solely on helping businesses produce top-notch podcasts and video content.

Rohit Bhargava
DIRECTOR & HEAD OF STRATEGY

Host of The Startup Playbook Podcast. Previously helped grow 150+ brands as Founder and CEO of StageLabel.

Giulia Milizia
HEAD OF CONTENT

Former Production and Content Producer for Fox Studios (Italy). Worked with BMW, P&G and Unilever.

Amelia Zimmerman
HEAD OF PPC & ANALYTICS

Former Head of Growth at one of Melbourne’s large VC funds and Founder of Matcha Madre.

Liam Hänel
HEAD OF DESIGN

Former Founder of Lyra and other ventures.  Australian Delegate for the G20 YEA 2017 and 2018.

Let’s make some noise together

Every brand has a story. If you’ve made it this far, you’re ready to tell yours.

Book a meeting →