Recently at Playbook Media we’ve been conducting digital audits for website performance, mainly SaaS and ecommerce companies. Most of these audits come about because founders or directors know their website is not performing, but they don’t know where the bottleneck...
Driving traffic to your website, and converting that traffic into revenue, is a challenge for every business owner and marketer. There’s no shortage of channels and strategies you can use to promote your business and drive sales. (In fact we wrote a book on this,...
Facebook Retargeting Ads can have sky-high return on investment. Here’s a Facebook Retargeting Best Practice guide from a campaign that had over 17x ROI.
Customer tracking and analytics is the lifeblood of modern marketing. With visibility of consumer behaviours, traffic and conversions, marketers are now able to test and optimise return on marketing investment. But how do you set up your analytics if you aren’t a developer?
Most content marketing strategies have a defined potential benefit to the business. They will have a mission statement along the lines of “driving increased engagement by a factor of X” or “connecting with a new audience Y”. So why do so many businesses think their content marketing strategy is not that effective? This template gives you a a simple direction to start getting the most out of your content strategy.
The blank page is the true enemy of getting stuff done. This post explores the concepts of problem thinking, goal-setting and the deceptively dumbfounding proposition of “where do I start”? At the end of the day, your start can be helped by design thinking, short term goals and being brutally realistic with yourself.
With so much marketing noise and information overload, founders can no longer rely on the “build it and they will come approach”. The question is not can you build it, but will anyone care? Your best tool to cut through the noise and get people to care about your message is to tell a story that resonates with their world.
How do I grow my business? Whether you are a large enterprise looking to provide greater returns for your shareholders or a startup looking to grow, this is THE question that most businesses focus on. This article shares the pillars of growth that we examine to test, troubleshoot and scale growth for our clients.
Yahoo’s sale to Verizon this year has been called the “Saddest $5 Billion Deal in Tech History”, due to the series of terrible decisions that led to its sub-par sale price. Did Yahoo’s leaders succumb to greed or stupidity? Or did they make the same false assumptions we all rely on
Over the last few years, there has been a significant shift in the way we access and consume information. In the same way that consumers shifted from the radio to the tv, there has been a shift from tv to digital. This has been enhanced by the distribution of...